VIVID™
Vivid is a cutting-edge mobile application that uses augmented reality to transform a restaurant's standard menu into an interactive, 3D visual feast.
Client
Connext Technologies
CAtegory
Startup Agency
Product Duration
1 Month
The Challenge & Discovery
We began with discovery. The restaurant and hospitality industry was lagging, relying on static paper menus that left customers guessing.
This created a clear disconnect—diners couldn't visualize dishes, leading to order uncertainty, while restaurants missed a key opportunity to engage and upsell. We identified a massive gap for a digital, immersive solution that would benefit both sides of the table.
Strategy & Design
With the problem defined, we moved to strategy. We didn't just want to build a tool; we wanted to build a brand. This phase included:
Brand Identity: We developed the name "Vivid" and a visual identity to communicate appetite appeal, innovation, and simplicity.
UI/UX Design: Using an agile design process, we prototyped and tested an intuitive user experience. The goal was to make a complex AR technology feel effortless and magical, ensuring it enhanced the dining experience, not complicated it.
Development & AR Integration
This is where the Connext engineering team brought the vision to life. We executed a full-stack development plan focused on stability and scalability. The technical highlights include:
Real-Time AR Visualization: Engineering the core "wow" factor, allowing users to see a stunning, true-to-scale 3D model of any dish on their table.
Interactive Digital Menu: Building a dynamic front-end that goes beyond static text, integrating detailed descriptions, allergen information, and high-resolution photos.
Data-Driven Backend: Creating a robust platform for restaurant partners to manage their menus and access powerful analytics on item popularity and customer preferences.
The Result & Future Benchmark
Vivid is more than just a project in our portfolio; it's the benchmark for our future work. It proves that Connext has the strategic vision to see a gap in the market and the deep technical expertise to build the solution.
It serves as a live demonstration of our ability to blend creative design, complex AR technology, and a smart business strategy into one cohesive, market-ready product.
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